Media buying. Creative included.Paid media / Ad creative / Advertorials / VSLs

Duband & Co / Media buying agency

Media buying.
Built to perform.

Paid media management with AI-generated static and video ads, advertorials and VSL pages. One agency, from the first impression to the next test.

See your monthly fee ↓

+The paid media system
Strategy. Creative. Pages. Media.

Scroll to discoverBuilt on operating experience since 2011

Platforms we work acrossA channel plan built around your audience

MetaSocial

GoogleSearch & video

TikTokShort-form video

XSocial

ChatGPTConversational discovery

RedditCommunities

NewsBreakNews & local audiences

TaboolaNative discovery

LinkedInProfessional audiences

Microsoft AdsSearch & audience ads

Platform selection follows your objectives, audience and account eligibility.

01 / The approachClarity before complexity

Your media spend.
A complete campaign system.

We manage the media, build AI-generated static and video ad creative, and create the advertorial and VSL pages between the ad and the conversion. Funnel and front-end development is handled by Neonstudio.ai.

What’s included ↘

From separate disciplinesTo a connected system

Connection creates momentum.

Bring every move
into alignment.

Media strategy, ad creative, intermediary pages and buying decisions work against the same campaign objective.

01 / The directionStrategyDefine the opportunity

02 / The expressionCreativeEarn the response

03 / The executionPagesAdvertorials and VSLs

04 / The distributionMediaPut the plan in motion

Shared objectiveMeasurable growth.Measure → Learn → Refine

01 / Set the directionKeep scrolling ↓

02 / Built to work together01 / Strategy

The buying.
And what makes it work.

Media management, AI-generated ad creative and intermediary pages are included in your management fee.

01 Strategy ↗02 Creative ↗03 Pages ↗04 Media ↗

Find the point of difference

Business objectiveClarity.Audience · Positioning · Economics

01 / Direction before acceleration

Decide what matters.

Audience strategy, channel selection and budget allocation shaped around your campaign objective. A plan for what to test, where to invest and how to evaluate the response.

Channel strategyBudget allocation

A different way of seeing

Make it
matter.

02 / Ideas with intent

Earn the attention.

AI-generated static and video ads are included. We develop campaign creative and test variations so media decisions and creative decisions inform each other.

AI-generated staticsAI-generated video

From the ad to the offer

01 audience.match();02 advertorial.build();03 vsl.present();04 response.measure();

03 / Precision at every layer

Build the next step.

Advertorials and video sales letter (VSL) intermediary pages are included. For funnel development and front-end development, we work with Neonstudio.ai ↗.

Advertorial pagesVSL pages

Every channel has a role

SearchPaid socialProgrammatic

One
measurement
plan.

04 / Measure. Learn. Refine.

Make the response count.

Campaign management and optimization across your selected platforms. We can run through our ad accounts or yours, with clients responsible for media funding and account cash flow.

Performance mediaAnalytics & attribution

The details are the difference.From first principles to the final pixel.

Every layer has a purpose.

Considered.
Connected.
Crafted to perform.

01 / Strategy

A clear
point of view.

Audiences. Channels. Budget allocation.

02 / Creative

A distinctive
expression.

AI-generated statics. Video. Variations.

03 / Pages

A precise
execution.

Advertorials. VSLs. Offer alignment.

04 / Media

A connected
response.

Distribution. Measurement. Learning.

01 / Strategy sets the directionOne coordinated experience

03 / Transparent pricingBased on monthly advertising spend

More scale.
A lower marginal fee.

Progressive pricing. Each rate applies only to the spend within that tier, so there is no sudden jump when you cross a threshold.

First $20,000of monthly spend20%

$20,001–$100,000the next $80,000 of monthly spend15%

Above $100,000of monthly spend10%

The fee is calculated cumulatively across tiers. Advertising spend is separate from the management fee.

Your monthly advertising spend (USD)

Monthly management fee$16,00016% effective rate

First $20,000 × 20%$4,000

Next $80,000 × 15%$12,000

Above $100,000 × 10%$0

Media spend + management fee$116,000

Included in the management fee

01Media buying and campaign management

02AI-generated static and video ad creative

03Intermediary advertorial and VSL pages

Funnel and front-end development is handled by Neonstudio.ai ↗, outside the media management scope.

04 / Working togetherClear responsibilities from day one

Ad accounts

Ours or yours.

We can run campaigns through our agency ad accounts or your own ad accounts.

Media funding

You fund the spend.

Clients cover advertising spend and are responsible for maintaining the cash flow needed in their ad account.

Payment terms

Bi-monthly. Net 7.

Standard invoicing is bi-monthly, with payment due within 7 days of each invoice.

05 / The operating recordExperience behind the thinking

Built on experience.
Accountable to results.

James Duband founded Lead Genesis in 2011. That operating experience informs the media buying approach at Duband & Co.

$55.6M

Lead Genesis revenue

2020 through 2025

3×

Inc. 5000 appearances

Lead Genesis

2011

Lead Genesis founded

By James Duband

James Duband

Founder & principal, Duband & Co

Entrepreneurial judgment.
Hands-on operating experience.

Start a conversation ↗

06 / What comes nextGood work starts with a conversation.

Bring your next campaign.

Let’s put your
media to work.↗

Tell us your monthly spend, target audience and goals.
We’ll start with the media plan.

james@duband.com ↗

Media buying.Built to perform.

Your media spend.A complete campaign system.

Bring every moveinto alignment.

The buying.And what makes it work.